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 Trust is relationship-based
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 Phygital support beats purely digital
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 Guidance + product pairing drives adoption
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\nTrust is relationship-based
Recommendations from peers, known doctors, or trusted caregivers outweigh advertising
\nPhygital support beats purely digital
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Education on why/how to use a product is as important as the product itself
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Seniors want tailored solutions that fit into existing habits
\nTrust is relationship-based
Recommendations from peers, known doctors, or trusted caregivers outweigh advertising
\nPhygital support beats purely digital
Many prefer a mix of virtual check-ins and occasional in-person visits.
\nGuidance + product pairing drives adoption
Education on why/how to use a product is as important as the product itself
\nFamily reassurance is a major driver
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\nTrust is relationship-based
Recommendations from peers, known doctors, or trusted caregivers outweigh advertising
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